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~type_genre:"Aufsatz in Zeitschrift"
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Bargenda, Angela
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The journal of brand management : an international journal
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
2
Special edition: corporate heritage brand design
Balmer, John M.T.
;
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10014251420
Saved in:
3
Building meaning : architectural dialectic in spatial marketing systems
Bargenda, Angela
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
3
,
pp. 262-277
Persistent link: https://www.econbiz.de/10011924369
Saved in:
4
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
5
Space design as an expressive device in ambient marketing : case studies of Deutsche Bank and Banca Monte dei Paschi di Siena
Bargenda, Angela
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010514615
Saved in:
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