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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Barroso, Alicia
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Giarratana, Marco S.
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Barcos, Lucía
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Llobet, Gerard
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Pasquini, Martina
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Reis, Samira
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Sorenson, Olav
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Strategic management journal
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ECONIS (ZBW)
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Product portfolio performance in new foreign markets : the EU trademark dual system
Barroso, Alicia
;
Giarratana, Marco S.
;
Pasquini, Martina
- In:
Research policy : policy, management and economic …
48
(
2019
)
1
,
pp. 11-21
Persistent link: https://www.econbiz.de/10012122647
Saved in:
2
Crowding, satiation, and saturation : the days of television series' lives
Barroso, Alicia
;
Giarratana, Marco S.
;
Reis, Samira
; …
- In:
Strategic management journal
37
(
2016
)
3
,
pp. 565-585
Persistent link: https://www.econbiz.de/10011498925
Saved in:
3
Corporate social responsibility and inventory policy
Barcos, Lucía
;
Barroso, Alicia
;
Surroca, Jordi
; …
- In:
International journal of production economics
143
(
2013
)
2
,
pp. 580-588
Persistent link: https://www.econbiz.de/10009755429
Saved in:
4
Product proliferation strategies and firm performance : the moderating role of product space complexity
Barroso, Alicia
;
Giarratana, Marco S.
- In:
Strategic management journal
34
(
2013
)
12
,
pp. 1435-1452
Persistent link: https://www.econbiz.de/10010208466
Saved in:
5
Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
;
Llobet, Gerard
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
Saved in:
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