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~type_genre:"Aufsatz in Zeitschrift"
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Ben Youssef, Kamel
4
Leicht, Thomas
3
Chtourou, Anis
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Kitchen, Philip J.
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Marongiu, Lidia
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Pellicelli, Michela
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Profumo, Giorgia
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Journal of strategic marketing
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The journal of high technology management research
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ECONIS (ZBW)
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Metaverse and the fashion industry : a systematic literature review
Profumo, Giorgia
;
Testa, Ginevra
;
Viassone, Milena
;
Ben …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 131-154
Persistent link: https://www.econbiz.de/10014529982
Saved in:
2
Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement
Ben Youssef, Kamel
;
Leicht, Thomas
;
Marongiu, Lidia
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 696-713
Persistent link: https://www.econbiz.de/10012202788
Saved in:
3
The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
Ben Youssef, Kamel
;
Leicht, Thomas
;
Pellicelli, Michela
; …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 723-739
Persistent link: https://www.econbiz.de/10011978586
Saved in:
4
Consumer innovativeness and intentioned autonomous car adoption
Leicht, Thomas
;
Chtourou, Anis
;
Ben Youssef, Kamel
- In:
The journal of high technology management research
29
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011883393
Saved in:
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