Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement
Year of publication: |
2019
|
---|---|
Authors: | Ben Youssef, Kamel ; Leicht, Thomas ; Marongiu, Lidia |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 8, p. 696-713
|
Subject: | destination branding | semi-structured interviews | storytelling | Thematic analysis | tourism industry | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Narrative Methode | Narrative method | Markenführung | Brand management | Tourismuswirtschaft | Tourism industry | Bibliometrie | Bibliometrics |
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