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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
12
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12
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8
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7
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Article
31
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Aufsatz in Zeitschrift
Article in journal
31
Aufsatz im Buch
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research-article
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Foscht, Thomas
31
Swoboda, Bernhard
14
Maloles, Cesar
6
Eisingerich, Andreas B
4
Angerer, Thomas
3
Brandstätter, Marion
3
Chia, Swee-lim
3
Schloffer, Judith
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Sinha, Indrajit
3
Sun, Xiaochi
3
Eisingerich, Andreas Benedikt
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Ernstreiter, Karin
2
Kerschbaumer, René Hubert
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Schramm-Klein, Hanna
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Agrawal, Jagdish
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Berg, Bettina
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Burt, Steve
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Cliquet, Gérard
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Cui, Xuebin
1
De Haes, Joeri
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Dorner, Florian
1
Flecker, Johannes
1
Grimm, Pamela E.
1
Grzeskowiak, Stephan
1
Hammerl, Manfred
1
Harnack, Klaus
1
Janz, Markus
1
Jungwirth, Georg
1
Kamath, Shyam J.
1
Kotzab, Herbert
1
Kreimer, Daniel
1
Lin, Yu-Ting
1
Liu, Yeyi
1
Meierer, Markus
1
Morschett, Dirk
1
Riedl, Heike
1
Samadi, Sara
1
Schröder, Christoph
1
Sinha, Indrajit Jay
1
Sinha, Jay I.
1
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Handelsforschung
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3
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3
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2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
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1
Journal of international food & agribusiness marketing : JIFAM
1
Long range planning : LRP ; international journal of strategic management
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
31
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1
Subscription commerce : an attachment theory perspective
Kerschbaumer, René Hubert
;
Kreimer, Daniel
;
Foscht, Thomas
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10014226383
Saved in:
2
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
3
Why do customers want to learn? : antecedents and outcomes of customer learning
Sun, Xiaochi
;
Eisingerich, Andreas Benedikt
;
Foscht, Thomas
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 677-703
Persistent link: https://www.econbiz.de/10013173444
Saved in:
4
"Pulling back the curtain" : company tours as a customer education tool and effects on pro-brand behaviors
Sun, Xiaochi
;
Foscht, Thomas
;
Kerschbaumer, René Hubert
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10013461115
Saved in:
5
Does educating customers create positive word of mouth?
Sun, Xiaochi
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
Saved in:
6
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
7
Linking retailing experiences with life satifaction : the concept of story-type congruity with shopper's identity
Grzeskowiak, Stephan
;
Sirgy, M. Joseph
;
Foscht, Thomas
; …
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011552611
Saved in:
8
Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred
;
Dorner, Florian
;
Foscht, Thomas
; …
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
Saved in:
9
Reverse psychology tractics in contemporary marketing
Sinha, Jay I.
;
Foscht, Thomas
- In:
The marketing review
16
(
2016
)
3
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
Saved in:
10
Co-operation activities of middle-sized retailers and manufacturers in the fashion industry : a look at competences, potentials, realization and success factors in value chain acti...
Swoboda, Bernhard
;
Foscht, Thomas
- In:
European retail research
28
(
2014
)
1
,
pp. 103-118
Persistent link: https://www.econbiz.de/10011285507
Saved in:
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