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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Gilbride, Timothy"
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Gilbride, Timothy J.
9
Lenk, Peter J.
3
Currim, Imran S.
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Mintz, Ofer
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Allenby, Greg M.
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Brazell, Jeff D.
1
Campbell, Danny
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Guiltinan, Joseph P.
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
European review of agricultural economics : ERAE
1
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ECONIS (ZBW)
9
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1
The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
Saved in:
2
A model for inferring market preferences from online retail product information matrices
Gilbride, Timothy J.
;
Currim, Imran S.
;
Mintz, Ofer
; …
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 470-485
Persistent link: https://www.econbiz.de/10011629499
Saved in:
3
The role of within-trip dynamics in unplanned versus planned purchase behavior
Gilbride, Timothy J.
;
Inman, J. Jeffrey
;
Melville …
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011485862
Saved in:
4
Testing models of strategic behavior characterized by conditional likelihoods
Otter, Thomas
;
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 686-701
Persistent link: https://www.econbiz.de/10009299475
Saved in:
5
Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
Saved in:
6
Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar
;
Rajagopal, Priyali
;
Gilbride, Timothy J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
Saved in:
7
Modelling attribute non-attendance in choice experiments for rural landscape valuation
Scarpa, Riccardo
;
Gilbride, Timothy J.
;
Campbell, Danny
; …
- In:
European review of agricultural economics : ERAE
36
(
2009
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10009627803
Saved in:
8
Market share constraints and the loss function in choice-based conjoint analysis
Gilbride, Timothy J.
;
Lenk, Peter J.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10003791778
Saved in:
9
Framing effects in mixed price bundling
Gilbride, Timothy J.
;
Guiltinan, Joseph P.
;
Urbany, Joel E.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003703923
Saved in:
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