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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Leach, Mark"
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Beziehungsmarketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Consumer behaviour
4
Konsumentenverhalten
4
B-to-B-Marketing
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Aufsatz in Zeitschrift
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English
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Leach, Mark P.
7
Leach, Mark
5
Liu, Annie H.
5
Epler, Rhett T.
3
Chugh, Richa
2
Hochstein, Bryan W.
2
Bauer, Hans H.
1
Bui, M̃y
1
Gould, Noel
1
Grether, Mark
1
Liu, Annie
1
Mathis, David
1
Pelton, Lou E.
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Pullins, Ellen
1
Schmitt, Laurianne
1
Schrock, Wyatt A.
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Wang, Sijun
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White, Kimberly D.
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Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of business & industrial marketing
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business-to-business marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of personal selling & sales management
1
Journal of personal selling & sales management : JPSSM
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Neue Medien
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ECONIS (ZBW)
12
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1
Managing ambiguity : salesperson bricolage behavior and its organizational determinants
Epler, Rhett T.
;
Schrock, Wyatt A.
;
Leach, Mark P.
; …
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10014575073
Saved in:
2
Do salesforce management systems actually drive salesperson intentions?
Epler, Rhett T.
;
Schmitt, Laurianne
;
Mathis, David
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 42-57
Persistent link: https://www.econbiz.de/10014433598
Saved in:
3
B2B buyers' emotions and regulatory focus in justice and switch back decisions
Chugh, Richa
;
Gould, Noel
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 73-89
Persistent link: https://www.econbiz.de/10014282227
Saved in:
4
Advocates and adversaries : examining the role of supplier advocacy on customer reacquisition
Leach, Mark P.
;
Liu, Annie H.
;
Pullins, Ellen
;
Wang, Sijun
- In:
Journal of personal selling & sales management
41
(
2021
)
4
,
pp. 316-329
Persistent link: https://www.econbiz.de/10012695211
Saved in:
5
An examination of salesperson bricolage during a critical sales disruption : selling during the Covid-19 pandemic
Epler, Rhett T.
;
Leach, Mark P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 114-127
Persistent link: https://www.econbiz.de/10012588308
Saved in:
6
A sales process framework to regain B2B customers
Liu, Annie
;
Leach, Mark
;
Chugh, Richa
- In:
The journal of business & industrial marketing
30
(
2015
)
8
,
pp. 906-914
Persistent link: https://www.econbiz.de/10011496790
Saved in:
7
It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
8
Considering technological impacts when selecting food suppliers : comparing retailers' buying behavior in the United States and Europe
Liu, Annie H.
;
Bui, M̃y
;
Leach, Mark
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009760634
Saved in:
9
Strategies for trade sales in a changing Asian business culture
Leach, Mark P.
;
Liu, Annie H.
;
Pelton, Lou E.
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
3
,
pp. 217-239
Persistent link: https://www.econbiz.de/10009271361
Saved in:
10
Examining exchange relationships among high-tech firms in the evolving global economy
Leach, Mark
- In:
The journal of business & industrial marketing
24
(
2009
)
2
,
pp. 78-85
Persistent link: https://www.econbiz.de/10009524613
Saved in:
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