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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Lee, Dongdae
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Hyman, Michael R.
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Ganesh, Gopala K.
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Kopf, Dennis A.
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Paswan, Audesh K.
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Xavier, M. J.
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Journal of global marketing
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The journal of brand management : an international journal
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person:"Lee, donghee"
(10 results)
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Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Hyman, Michael R.
;
Kopf, Dennis A.
;
Lee, Dongdae
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 368-389
Persistent link: https://www.econbiz.de/10003971198
Saved in:
2
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
3
Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
16
(
2008
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003735490
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