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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Nagasawa, Shin'ya"
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Luxury goods
11
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11
Brand management
9
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9
Consumer behaviour
6
Konsumentenverhalten
6
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5
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2011-2018
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Aufsatz in Zeitschrift
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English
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Nagasawa, Shin'ya
19
Kumagai, Ken
3
Fukunaga, Teruhiko
2
Chi-Hsien, Kuo
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Ishikawa, Makoto
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Jiang, Zhiqing
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Kizu, Yumiko
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Waseda business & economic studies
12
Journal of global fashion marketing : JGfM
2
Asia Pacific journal of marketing and logistics
1
International journal of quality and service sciences
1
Journal of management analytics
1
Management decision : MD
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
19
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1
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers' brand evaluation
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014290733
Saved in:
2
Hedonic shopping experience, subjective well-being and brand luxury : a comparative discussion of physical stores and e-retailers
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1809-1826
Persistent link: https://www.econbiz.de/10013391134
Saved in:
3
Moderating effect of brand commitment on apparel brand prestige in upward comparisons
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10012584776
Saved in:
4
Promotion of the fair and structural reform of the industrial waste management contractors in Japan
Nagasawa, Shin'ya
- In:
Waseda business & economic studies
53
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012155238
Saved in:
5
Applying machine learning to market analysis : knowing your luxury consumer
Chi-Hsien, Kuo
;
Nagasawa, Shin'ya
- In:
Journal of management analytics
6
(
2019
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10012171596
Saved in:
6
Luxury branding : the case of Chanel
Sugimoto, Kana
;
Nagasawa, Shin'ya
- In:
International journal of quality and service sciences
9
(
2017
)
3/4
,
pp. 292-301
Persistent link: https://www.econbiz.de/10011772101
Saved in:
7
Japan has developed luxury brands
Nagasawa, Shin'ya
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
5
,
pp. 58-67
Persistent link: https://www.econbiz.de/10011560341
Saved in:
8
Brand management on Gucci : interview with CEO of Gucci
Nagasawa, Shin'ya
;
Fukunaga, Teruhiko
- In:
Waseda business & economic studies
50
(
2014
),
pp. 17-36
Persistent link: https://www.econbiz.de/10011502579
Saved in:
9
Strategic brand management of the Luxury brand GUCCI
Nagasawa, Shin'ya
;
Fukunaga, Teruhiko
- In:
Waseda business & economic studies
50
(
2014
),
pp. 37-54
Persistent link: https://www.econbiz.de/10011502588
Saved in:
10
Luxury fashion brand image building : the role of store design in Bally and Tod's Japan
Jiang, Zhiqing
;
Nagasawa, Shin'ya
;
Watada, Junzo
- In:
Management decision : MD
52
(
2014
)
7
,
pp. 1288-1301
Persistent link: https://www.econbiz.de/10010393382
Saved in:
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