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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Park, Young-Hoon"
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Consumer behaviour
12
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4
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4
Bayes-Statistik
3
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3
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Aufsatz in Zeitschrift
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English
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Park, Young-Hoon
11
Park, Young-hoon
6
Ding, Min
4
Bradlow, Eric T.
3
Park, Chang Hee
3
Schweidel, David A.
3
Jerath, Kinshuk
2
Ma, Liye
2
Rao, Vithala R.
2
Breugelmans, Els
1
Chan, Tat
1
Chan, Tat Y.
1
Chun, So Yeon
1
Gardete, Pedro
1
Gaur, Vishal
1
Gopalakrishnan, Arun
1
Hwak, Young Hoon
1
Iyengar, Radha
1
Jamal, Zainab
1
Kadiyali, Vrinda
1
Kannan, P. K.
1
Kim, Hye-jin
1
Kopalle, Praveen K.
1
Liu-Thompkins, Yuping
1
Neslin, Scott A.
1
Park, Jane
1
Restrepo Amariles, David
1
Srinivasan, Kannan
1
Stourm, Valeria
1
Thomadsen, Raphael
1
Unal, Murat
1
Venkatesan, Rajkumar
1
Yu, Qi
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of project management : the journal of The International Project Management Association
1
Journal of marketing research
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
18
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1
Fewer clicks, more purchases
Unal, Murat
;
Park, Young-Hoon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7317-7334
Persistent link: https://www.econbiz.de/10014444131
Saved in:
2
The impact of subscription programs on customer purchases
Iyengar, Radha
;
Park, Young-Hoon
;
Yu, Qi
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10013474498
Saved in:
3
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
4
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
5
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
6
Investigating purchase conversion by uncovering online visit patterns
Park, Chang Hee
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 894-914
Persistent link: https://www.econbiz.de/10011617437
Saved in:
7
A multi-category customer base analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
Saved in:
8
Design-bid-build (DBB) vs. design-build (DB) in the U.S. public transportation projects : the choice and consequences
Park, Jane
;
Hwak, Young Hoon
- In:
International journal of project management : the …
35
(
2017
)
3
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011687824
Saved in:
9
Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
Saved in:
10
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
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