Investigating purchase conversion by uncovering online visit patterns
Year of publication: |
November-December 2016
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Authors: | Park, Chang Hee ; Park, Young-Hoon |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 6, p. 894-914
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Subject: | online shopping behavior | timing models | changepoint models | pattern analysis | Bayesian estimation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bayes-Statistik | Bayesian inference |
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