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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Prügl, Reinhard"
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Familienunternehmen
17
Family business
17
Brand management
7
Markenführung
7
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
4
Experiment
4
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4
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4
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3
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Family business research
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Family firm
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2
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2
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Article
22
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Aufsatz in Zeitschrift
Article in journal
23
Graue Literatur
4
Non-commercial literature
4
Article
3
Research Report
3
Arbeitspapier
1
Case study
1
Collection of articles of several authors
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English
22
German
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Prügl, Reinhard
23
Lude, Maximilian Joachim
6
Beck, Susanne
3
Binz Astrachan, Claudia
3
Babin, Barry J.
2
Hair, Joseph F.
2
Hauck, Jana
2
Schreier, Martin
2
Astrachan, Joseph H.
1
Bechthold, Laura Aline
1
Botero, Isabel
1
Botero, Isabel C.
1
Brumana, Mara
1
Dou, Junsheng
1
Fang, Hanqing
1
Frank, Hermann
1
Franke, Nikolaus
1
Hahn, Davide
1
Hippel, Eric von
1
Jaufenthaler, Philipp
1
Kahlert, Christoph
1
Keinz, Peter
1
Koll, Oliver
1
Lude, Maximilian
1
Mayerhofer, Elisabeth
1
Memili, Esra
1
Minola, Tommaso
1
Nadkarni, Swen
1
Oberhauser, Stefan
1
Poetz, Marion K.
1
Rauschendorfer, Natalie
1
Rauschendorfer, Natalie Nadine
1
Ruzzene, Attilia
1
Siau, Keng
1
Spitzley, Dinah Isabel
1
Suess-Reyes, Julia
1
Walter, Katharina
1
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Journal of family business strategy
6
Entrepreneurship theory and practice : ET&P
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Creativity and innovation management
1
European management journal
1
Family business review : journal of the Family Firm Institute
1
Family business review : publ. on behalf of the Family Firm Institute
1
Journal of business research : JBR
1
Journal of family business management : JFBM
1
Management review quarterly
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Wirtschaftspolitische Blätter
1
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ECONIS (ZBW)
23
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1
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10
of
23
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date (oldest first)
1
Country differences in family firm reputation : an exploration in Germany, India, and the United States
Jaufenthaler, Philipp
;
Koll, Oliver
;
Lude, Maximilian …
- In:
Family business review : publ. on behalf of the Family …
36
(
2023
)
4
,
pp. 352-374
Persistent link: https://www.econbiz.de/10014425883
Saved in:
2
Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie
;
Prügl, Reinhard
;
Lude, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
Saved in:
3
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
Saved in:
4
Experimental studies in family business research
Lude, Maximilian Joachim
;
Prügl, Reinhard
- In:
Journal of family business strategy
12
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012514699
Saved in:
5
Digital transformation : a review, synthesis and opportunities for future research
Nadkarni, Swen
;
Prügl, Reinhard
- In:
Management review quarterly
71
(
2021
)
2
,
pp. 233-341
Persistent link: https://www.econbiz.de/10012497247
Saved in:
6
Founding or succeeding? : exploring how family embeddedness shapes the entrepreneurial intentions of the next generation
Hahn, Davide
;
Spitzley, Dinah Isabel
;
Brumana, Mara
; …
- In:
Technological forecasting & social change : an …
173
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013203545
Saved in:
7
Communicating the family firm brand : antecedents and performance effects
Beck, Susanne
;
Prügl, Reinhard
;
Walter, Katharina
- In:
European management journal
38
(
2020
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
Saved in:
8
Cognitive antecedents of family business bias in investment decisions : a commentary on "Risky decisions and the family firm bias: an experimental study based on prospect theory"
Fang, Hanqing
;
Siau, Keng
;
Memili, Esra
;
Dou, Junsheng
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
2
,
pp. 409-416
Persistent link: https://www.econbiz.de/10012023093
Saved in:
9
Risky decisions and the family firm bias : an experimental study based on prospect theory
Lude, Maximilian Joachim
;
Prügl, Reinhard
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
2
,
pp. 386-408
Persistent link: https://www.econbiz.de/10012023100
Saved in:
10
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
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