Love is in the air : consumers' perception of products from firms signaling their family nature
Natalie Rauschendorfer, Reinhard Prügl, Maximilian Lude
| Year of publication: |
2022
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|---|---|
| Authors: | Rauschendorfer, Natalie ; Prügl, Reinhard ; Lude, Maximilian Joachim |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 239-249
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| Subject: | experimental study | family firm perception | family nature | love | made with love perception | priming | signaling | signaling theory | willingness to pay | Konsumentenverhalten | Consumer behaviour | Signalling | Familienunternehmen | Family business | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment | Wahrnehmung | Perception | Emotion |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21592 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796091