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~type_genre:"Aufsatz in Zeitschrift"
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Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
4
Glaubwürdigkeit
4
Advertising effects
3
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Relationship marketing
3
Werbewirkung
3
Advertising
2
Brand image
2
Celebrity credibility
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Werbung
2
Account receivables
1
Bankgeschäft
1
Banking services
1
Brand credibility
1
Brand equity
1
Celebrity
1
Celebrity credibility scale
1
Celebrity worship
1
Commitment
1
Confidence
1
Customer orientation
1
Customer performance
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Dienstleistungsqualität
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Factor analysis
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Faktorenanalyse
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Firm performance
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India
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Indien
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Lieferantenmanagement
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Loyalty
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Marketing management
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Marketingmanagement
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Performance measurement
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Aufsatz in Zeitschrift
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English
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Singh, Ramendra Pratap
6
Banerjee, Neelotpaul
4
Mishra, Prashant
1
Singh, Ramendra
1
Published in...
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Global business review
2
IIMB management review
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
2
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
3
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
Saved in:
4
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
5
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
6
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
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