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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Stevens, Robert E."
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Stevens, Robert E.
9
Clow, Kenneth E.
4
Loudon, David
3
McConkey, C. William
3
Moser, H. R.
3
Silver, Lawrence S.
3
Loudon, David L.
2
Bressler, Martin
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Cole, Henry S.
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Health marketing quarterly
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ECONIS (ZBW)
9
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1
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
2
Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.
;
Bressler, Martin
;
Silver, Lawrence S.
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
Saved in:
3
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
4
An empirical analysis of the public's attitude toward legal services advertising
Moser, H. R.
;
Loudon, David
;
Stevens, Robert E.
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10010363989
Saved in:
5
Marketing professors’ perspectives on the cost of college textbooks : a pilot study
Silver, Lawrence S.
;
Stevens, Robert E.
;
Clow, Kenneth E.
- In:
Journal of education for business
87
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009501789
Saved in:
6
Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
7
Accountants' attitudes toward advertising : a longitudinal study
Clow, Kenneth E.
;
Stevens, Robert E.
;
McConkey, C. William
- In:
The journal of services marketing
23
(
2009
)
2
,
pp. 125-132
Persistent link: https://www.econbiz.de/10009525766
Saved in:
8
College image : a strategic marketing dilemma
Stevens, Robert E.
;
McConkey, C. William
;
Cole, Henry S.
; …
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003756465
Saved in:
9
Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study
Stevens, Robert E.
;
Clow, Kenneth E.
;
Mawer, William T.
; …
- In:
Journal of business and economic perspectives
34
(
2008
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10003865830
Saved in:
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