Challenges in marketing academic conferences : a pilot study
Robert Stevens, Martin Bressler, and Lawrence Silver (John Massey School of Business, Southeastern Oklahoma State University, Durant, Oklahoma, USA)
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Stevens, Robert E. ; Bressler, Martin ; Silver, Lawrence S. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 37.2016, 3, p. 200-207
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| Subject: | Conference marketing | event planning | event marketing | service marketing | Marketing | Marketingmanagement | Marketing management | USA | United States | Event-Marketing | Event marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2016.1184545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537867