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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Wetzel, Hauke A."
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Beziehungsmarketing
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Aufsatz in Zeitschrift
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Wetzel, Hauke
8
Hammerschmidt, Maik
7
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Heerde, Harald J. van
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Arnold, Todd J.
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Eckert, Christine
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Haenel, Christina
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Haenel, Christina M.
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Hess, Alexandra Claudia
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Klein, Sebastian Andreas Peter
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Lenz, Isabell
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Weiger, Welf H.
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Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
9
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1
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9
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9
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1
Spotlight personnel : how hiring and turnover drive service performance versus demand
Eckert, Christine
;
Heerde, Harald J. van
;
Wetzel, Hauke
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 797-820
Persistent link: https://www.econbiz.de/10013389222
Saved in:
2
Handle with care! : service contract termination as a service delivery task
Wetzel, Hauke
;
Haenel, Christina
;
Hess, Alexandra Claudia
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3169-3196
Persistent link: https://www.econbiz.de/10013457419
Saved in:
3
The perils of service contract divestment : when and why customers seek revenge and how it can be attenuated
Haenel, Christina M.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service research
22
(
2019
)
3
,
pp. 301-322
Persistent link: https://www.econbiz.de/10012126415
Saved in:
4
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
5
The burden of rank : the impact of preferred supplier status on excessive buyer requests
Hammerschmidt, Maik
;
Wetzel, Hauke A.
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 19-26
Persistent link: https://www.econbiz.de/10011871369
Saved in:
6
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
7
Can doing good lead to doing poorly? : firm value implications of CSR in the face of CSI
Lenz, Isabell
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 677-697
Persistent link: https://www.econbiz.de/10011772315
Saved in:
8
Kundenstatus im Vertrieb : dos and don'ts
Wetzel, Hauke
;
Klein, Sebastian Andreas Peter
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 80-87
Persistent link: https://www.econbiz.de/10011559981
Saved in:
9
Gratitude versus entitlement : a dual process model of the profitability implications of customer prioritization
Wetzel, Hauke
;
Hammerschmidt, Maik
;
Zablah, Alex R.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010345576
Saved in:
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