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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"Yuxing Du, Rex"
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6
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3
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3
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3
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Aufsatz in Zeitschrift
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Du, Rex Yuxing
17
Kamakura, Wagner A.
6
Damangir, Sina
3
Hu, Ye
3
Mitra, Debanjan
3
Netzer, Oded
3
Schweidel, David A.
3
Wilbur, Kenneth C.
2
Joo, Mingyu
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Lee, Eunkyu
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Lu, Chongyu
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Lu, Guanyi
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Lurie, Robert S.
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Mela, Carl F.
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Morgan, Neil A.
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Peng, Xiaosong
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Journal of marketing
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3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
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ECONIS (ZBW)
17
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17
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1
The impact of schedule consistency on shift worker productivity : an empirical investigation
Lu, Guanyi
;
Du, Rex Yuxing
;
Peng, Xiaosong
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
5
,
pp. 2780-2796
Persistent link: https://www.econbiz.de/10014295367
Saved in:
2
Capturing marketing information to fuel growth
Du, Rex Yuxing
;
Netzer, Oded
;
Schweidel, David A.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10012391435
Saved in:
3
Commentary: a strategic perspective on capturing marketing information to fuel growth : challenges and future research
Morgan, Neil A.
;
Lurie, Robert S.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 184-189
Persistent link: https://www.econbiz.de/10012391436
Saved in:
4
Commentary: beyond data : the mindsets and disciplines needed to fuel growth
Wild, Jason
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 190-195
Persistent link: https://www.econbiz.de/10012391437
Saved in:
5
Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu
;
Du, Rex Yuxing
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
Saved in:
6
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
7
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
8
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
9
Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 94-112
Persistent link: https://www.econbiz.de/10010517008
Saved in:
10
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
1
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