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~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"chen, ming-Yi"
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Consumer behaviour
7
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7
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2
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Aufsatz in Zeitschrift
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Chen, Ming-Yi
7
Chen, Ming-yi
2
Bei, Lien-ti
1
Chiu, Ching-I
1
Lin, Chien-huang
1
Teng, Ching-i
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Electronic commerce research
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International journal of advertising : the review of marketing communications
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European journal of marketing : EJM
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ECONIS (ZBW)
9
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1
The impacts of donors' perceived personal resource scarcity on their intentions to volunteer for low- and high-responsibility recipients : the mediating role of perceived social wo...
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 465-490
Persistent link: https://www.econbiz.de/10014550978
Saved in:
2
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
3
The effects of reward type on evaluations of an online lucky draw
Chen, Ming-Yi
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011487686
Saved in:
4
Who will make an indulgent food choice after having fulfilled their healthy eating goal?
Chen, Ming-Yi
- In:
International journal of consumer studies
40
(
2016
)
3
,
pp. 379-384
Persistent link: https://www.econbiz.de/10011523674
Saved in:
5
Go green : how to influence the perceived effectiveness of a green product?
Chen, Ming-Yi
;
Chiu, Ching-I
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 622-641
Persistent link: https://www.econbiz.de/10011585278
Saved in:
6
Consumer response to health product communication : the role of perceived product efficacy
Chen, Ming-Yi
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3251-3260
Persistent link: https://www.econbiz.de/10011514765
Saved in:
7
"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang
;
Chen, Ming-yi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
Saved in:
8
The effects of hedonic and utilitarian bidding values on e-auction behavior
Bei, Lien-ti
;
Chen, Ming-Yi
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 483-507
Persistent link: https://www.econbiz.de/10011400945
Saved in:
9
A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment
Chen, Ming-yi
;
Teng, Ching-i
- In:
Electronic commerce research
13
(
2013
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10009725052
Saved in:
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