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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Consumer need-for-uniqueness"
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Consumer behaviour
6
Konsumentenverhalten
6
Consumer need for uniqueness
4
Brand image
2
India
2
Indien
2
Markenimage
2
consumer need for uniqueness
2
Adolescent consumers
1
Bandwagon luxury.
1
Beziehungsmarketing
1
Brand management
1
CNFU
1
COO
1
Consumer Need for Uniqueness
1
Consumption theory
1
Country Typicality
1
Country of Origin
1
Customer susceptibility to interpersonal influence
1
Designation of origin
1
Emerging economies
1
Emerging market
1
Ethics
1
Herkunftsbezeichnung
1
Identity
1
Inspiration
1
Interdependent preferences
1
Jugendliche
1
Konsumtheorie
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Masstige
1
Nachfrageinterdependenz
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product Evaluation
1
Product Typicality
1
Psychological entitlement
1
Purchase Intention
1
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Aufsatz in Zeitschrift
Article in journal
7
research-article
1
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English
7
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Das, Manish
2
Saha, Victor
2
Arslan, Yusuf
1
Aykac, Omer Sezai
1
Balaji, M. S.
1
Gentina, Elodie
1
Gupta, Gaurav
1
Gupta, Vineet
1
Habib, Mohshin
1
Jebarajakirthy, Charles
1
Ozsoy, Emrah
1
Rose, Gregory
1
Saenger, Christina
1
Thomas, Veronica L.
1
Tseng, Ting-Hsiang
1
Vitell, Scott J.
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Yilmaz, Aykut
1
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Global journal of business research : GJBR
1
International journal of Indian culture and business management : IJICBM
1
Journal of business ethics : JOBE
1
Journal of retailing and consumer services
1
Marketing i menedžment innovacij : m&mi
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
7
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1
Reliability and validity of the Turkish version of short form
consumer
need
for
uniqueness
scale
Arslan, Yusuf
;
Yilmaz, Aykut
;
Aykac, Omer Sezai
;
Ozsoy, …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10014380498
Saved in:
2
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
3
Who am I? : determinants of young
consumer
need
for
uniqueness
in India
Gupta, Vineet
;
Gupta, Gaurav
- In:
International journal of Indian culture and business …
24
(
2021
)
3
,
pp. 368-385
Persistent link: https://www.econbiz.de/10012799053
Saved in:
4
Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance
Das, Manish
;
Habib, Mohshin
;
Saha, Victor
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581936
Saved in:
5
The impact of
consumer
need
for
uniqueness
on country of origin effects
Tseng, Ting-Hsiang
- In:
Global journal of business research : GJBR
14
(
2020
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10012306011
Saved in:
6
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
7
Ethics during adolescence : a social networks perspective
Gentina, Elodie
;
Rose, Gregory
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
138
(
2016
)
1
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011563467
Saved in:
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