Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance
Manish Das, Mohshin Habib, Victor Saha, Charles Jebarajakirthy
| Year of publication: |
2021
|
|---|---|
| Authors: | Das, Manish ; Habib, Mohshin ; Saha, Victor ; Jebarajakirthy, Charles |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-14
|
| Subject: | Bandwagon luxury. | Consumer need for uniqueness | Psychological entitlement | Snob luxury | Social comparison | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Konsumtheorie | Consumption theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102582 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581936