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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Emotional branding"
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Emotional branding
33
Emotionale Werbung
26
Consumer behaviour
15
Konsumentenverhalten
15
Emotion
14
Brand management
12
Markenführung
12
Advertising effects
10
Werbewirkung
10
Beziehungsmarketing
9
Relationship marketing
9
Brand
8
Markenartikel
8
Brand image
7
Markenimage
7
Advertising
6
Psychology of advertising
6
Werbepsychologie
6
Werbung
6
USA
4
United States
4
emotional branding
4
Higher education institution
3
Hochschule
3
Target group
3
Zielgruppe
3
Competitive advantage
2
Confidence
2
Consumer attitudes
2
Corporate reputation
2
Customer value
2
Experiment
2
Firmenimage
2
Gender studies
2
Geschlechterforschung
2
Humor
2
India
2
Indien
2
Kundenwert
2
Print advertising
2
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Undetermined
26
Free
2
Type of publication
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Article
38
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
38
Aufsatz im Buch
13
Book section
13
Hochschulschrift
12
Collection of articles of several authors
5
Sammelwerk
5
Thesis
5
Dissertation u.a. Prüfungsschriften
4
Graue Literatur
4
Non-commercial literature
4
Aufsatzsammlung
3
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Sammlung
2
Working Paper
2
Arbeitspapier
1
research-article
1
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Language
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English
37
German
1
Author
All
Hamby, Anne
2
Hartmann, Patrick
2
Jones, Niusha
2
Leemon, Daniel
2
Magids, Scott
2
Zorfas, Alan
2
Andarwati
1
Andreani, Fransisca
1
Apaolaza, Vanessa
1
Apaolaza, Venessa
1
Aro, Kaisa
1
Asseraf, Yoel
1
Astuti, Herni Justiana
1
Babiak, Katherine
1
Barnes, Donald C.
1
Barnwell, R. Wixel
1
Barrutia, José M.
1
Baxter, Stacey M.
1
Bednarz Beauchamp, Michelle
1
Bose, Mousumi
1
Bukstein, Scott
1
Chang, Chun-Tuan
1
Chang, Hui-Wen
1
Chen, Tsai
1
Colliander, Jonas
1
Collier, Joel E.
1
D'Souza, Clare M.
1
Dahlén, Micael
1
Danbury, Annie
1
Darmawan, Akhmad
1
Devina, Ria
1
Dewitte, Siegfried
1
Dickens, Jessie R.
1
Echebarria, Carmen
1
Efrat, Kalanit
1
Eisend, Martin
1
Gemvik, Alice
1
Gupta, Gaurav
1
Handayani, Erna
1
Hardeck, Dirk
1
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Published in...
All
Journal of advertising
6
Journal of advertising research
4
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Global business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international economic review
1
Journal of managerial issues : JMI
1
Journal of marketing for higher education
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Society and business review
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
38
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1
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38
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date (oldest first)
1
Emotional
branding
, corporate image and its effect on the loyalty of JKN-KIS participants : a mediating role of satisfaction
Permata, Dina Diana
;
Hussein, Ananda Sabil
;
Andarwati
-
2022
Persistent link: https://www.econbiz.de/10013397526
Saved in:
2
It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha
;
Hamby, Anne
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
Saved in:
3
Emotional
branding
moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna
;
Astuti, Herni Justiana
;
Darmawan, Akhmad
; …
-
2021
Persistent link: https://www.econbiz.de/10012619759
Saved in:
4
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
5
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
6
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
Saved in:
7
Examining the effect of
emotional
branding
in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
8
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
9
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
Saved in:
10
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
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