Emotional branding, corporate image and its effect on the loyalty of JKN-KIS participants : a mediating role of satisfaction
Year of publication: |
2022
|
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Authors: | Permata, Dina Diana ; Hussein, Ananda Sabil ; Andarwati |
Subject: | Emotional Branding | Corporate Image | Satisfaction | Customer Loyalty | Emotion | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobilkommunikation | Mobile communications |
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