//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Hedonic and utilitarian consumption"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Hedonic and utilitarian consumption
6
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
Utilitarianism
3
Utilitarismus
3
Brand
2
Markenartikel
2
3D printing
1
Advertising effects
1
Artificial intelligence
1
Beziehungsmarketing
1
Brand architecture
1
Brand awareness
1
Brand loyalty
1
Brand trust
1
Co-creation
1
Co-production
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer-based brand equity
1
Corporate branding
1
Corporate marketing
1
Emerging economies
1
Experiental branding
1
Hedonic price index
1
Hedonischer Preisindex
1
Ingredient branding
1
Künstliche Intelligenz
1
Lebensstil
1
Lifestyle
1
Localisation
1
Markenarchitektur
1
Marketing management
1
Marketingmanagement
1
Packaging
1
Pakistan
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
7
research-article
3
Language
All
English
7
Author
All
Khan, Huda
2
Lee, Richard
2
Lockshin, Larry
2
Cian, Luca
1
Cyr, Dianne J.
1
Dash, Satya Bhusan
1
Erkin, Aras
1
Longoni, Chiara
1
Meyer, Jeffrey
1
Mishra, Abhishek
1
Otter, Thomas
1
Strebinger, Andreas
1
Wentzel, Daniel
1
Wiecek, Annika
1
Zhu, Ying
1
more ...
less ...
Published in...
All
The journal of product & brand management
4
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
2
Artificial intelligence in utilitarian vs. hedonic contexts : the "word-of-machine" effect
Longoni, Chiara
;
Cian, Luca
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10012794731
Saved in:
3
Just print it! : the effects of self-printing a product on consumers' product evaluations and perceived ownership
Wiecek, Annika
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 795-811
Persistent link: https://www.econbiz.de/10012293337
Saved in:
4
The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
Saved in:
5
Getting in touch with your thinking style : how touchscreens influence purchase
Zhu, Ying
;
Meyer, Jeffrey
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 51-58
Persistent link: https://www.econbiz.de/10011743127
Saved in:
6
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
7
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->