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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"TRADEMARK"
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Handelsmarke
621
Store brand
621
Markenrecht
378
Trademark law
378
Consumer behaviour
367
Konsumentenverhalten
367
Brand management
363
Markenführung
363
Brand
345
Markenartikel
344
Einzelhandel
260
Retail trade
260
Brand image
155
Markenimage
155
Immaterialgüterrechte
107
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107
USA
100
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100
Marketing management
78
Marketingmanagement
78
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72
Theory
72
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71
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71
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65
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65
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63
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63
Innovation
61
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56
Lebensmitteleinzelhandel
56
EU countries
55
EU-Staaten
55
Beziehungsmarketing
52
Relationship marketing
52
Patent
46
Patent law
45
Patentrecht
45
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42
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42
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Undetermined
358
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62
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Article
982
Book / Working Paper
10
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Aufsatz in Zeitschrift
Article in journal
992
Aufsatz im Buch
245
Book section
245
Graue Literatur
210
Non-commercial literature
210
Hochschulschrift
175
Working Paper
144
Arbeitspapier
139
Thesis
120
Collection of articles of several authors
57
Sammelwerk
57
Aufsatzsammlung
42
Amtsdruckschrift
33
Government document
33
Conference paper
32
Konferenzbeitrag
32
Bibliografie enthalten
22
Bibliography included
22
Gesetz
18
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18
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17
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17
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15
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14
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13
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10
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9
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8
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7
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7
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5
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German
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French
11
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Dekimpe, Marnik G.
11
Martos-Partal, Mercedes
11
Block, Jörn
10
Geyskens, Inge
10
Yagüe Guillén, María Jésus
9
Castaldi, Carolina
8
Diallo, Mbaye Fall
8
Gázquez-Abad, Juan Carlos
8
Rubio Benito, Natalia
8
González-Benito, Óscar
7
Lopes, Teresa da Silva
7
Olbrich, Rainer
7
Petty, Ross D.
7
Steenkamp, Jan-Benedict E. M.
7
Dawes, John
6
Deleersnyder, Barbara
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Sandner, Philipp
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Fisch, Christian
5
Flikkema, Meindert
5
Martínez-López, Francisco J.
5
Maskus, Keith E.
5
Sethuraman, Raj
5
Wilson, Jeremy M.
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Drivas, Kyriakos
4
Duguid, Paul
4
Fink, Carsten
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gielens, Katrijn
4
Grandi, Sebastiano
4
Li, Hai
4
Lopez, Rigoberto A.
4
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Europäische Gemeinschaften / Rat
2
Europäische Kommission
2
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
OECD / Directorate for Science, Technology and Industry / Committee on Information, Computer and Communications Policy
1
Published in...
All
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
23
Journal of business research : JBR
19
IIC : international review of intellectual property and competition law
17
Journal of retailing
16
The journal of brand management : an international journal
16
The journal of product & brand management
15
European journal of operational research : EJOR
13
Industry and innovation
13
Research policy : policy, management and economic studies of science, technology and innovation
13
Wettbewerb in Recht und Praxis : wrp
13
Journal of marketing
12
Business history
11
Handelsforschung
10
International journal of production economics
10
The Trademark reporter
10
Transportation research / E : an international journal
10
International journal of intellectual property management : IJIPM
9
Journal of agricultural & food industrial organization
9
Business horizons
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Marketing letters : a journal of research in marketing
8
Review of industrial organization : RIO
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Regional studies : official journal of the Regional Studies Association
7
The journal of consumer marketing
7
The journal of world intellectual property
7
Gewerblicher Rechtsschutz und Urheberrecht / Internationaler Teil : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
6
International journal of production research
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
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ECONIS (ZBW)
992
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1
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10
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992
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date (oldest first)
1
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
2
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
3
Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
4
Geographical indications as global knowledge commons : Ostrom's law on common intellectual property and collective action
Mazé, Armelle
- In:
Journal of institutional economics
19
(
2023
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10014364237
Saved in:
5
Strategic
trademark
management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
6
Building an internet-based knowledge ontology for
trademark
protection
Trappey, Charles V.
;
Chang, Ai-Che
;
Trappey, Amy J. C.
- In:
Journal of global information management
29
(
2021
)
1
,
pp. 123-144
Persistent link: https://www.econbiz.de/10012508120
Saved in:
7
Remedy for
trademark
infringing domain names and counterfeits
Dhingra, Jayems
- In:
Journal of world trade : law, economic policy, public policy
57
(
2023
)
4
,
pp. 643-662
Persistent link: https://www.econbiz.de/10014372946
Saved in:
8
Trademarks as "global merchants of skill" : the dynamics of the Japanese match industry : 1860s-1930s
Lopes, Teresa da Silva
;
Tomita, Shin
- In:
Business history review
96
(
2022
)
3
,
pp. 559-588
Persistent link: https://www.econbiz.de/10013469936
Saved in:
9
Rethinking coexistence between prior trademarks and later geographical indications
Wang, Xiaoyan
;
Song, Xinzhe
- In:
Journal of world trade : law, economic policy, public policy
56
(
2022
)
5
,
pp. 831-852
Persistent link: https://www.econbiz.de/10013450775
Saved in:
10
Building brand assets : the role of
trademark
rights
Krasnikov, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1059-1082
Persistent link: https://www.econbiz.de/10013389289
Saved in:
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