Building brand assets : the role of trademark rights
Alexander Krasnikov and Satish Jayachandran
| Year of publication: |
2022
|
|---|---|
| Authors: | Krasnikov, Alexander ; Jayachandran, Satish |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 5, p. 1059-1082
|
| Subject: | brand assets | design trademarks | difference-in-difference models | intellectual property rights | natural experiments | trademark networks | trademark rights | trademarks | Markenartikel | Brand | Markenrecht | Trademark law | Immaterialgüterrechte | Intellectual property rights | Markenführung | Brand management | Handelsmarke | Store brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221097108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389289