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~type_genre:"Aufsatz in Zeitschrift"
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Cigarette
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cigarette marketing
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Aufsatz in Zeitschrift
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Lewis, Michael
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Singh, Vishal
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Wang, Yanwen
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
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2
The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10011437602
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