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~type_genre:"Aufsatz in Zeitschrift"
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good-on-paper effect
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self-diagnosticity
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virtuous behavior
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The
good-on-paper
effect
: how the decision context influences virtuous behavior
Touré-Tillery, Maferima
;
Wang, Lili
- In:
Marketing science
41
(
2022
)
5
,
pp. 1004-1024
Persistent link: https://www.econbiz.de/10013373630
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