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~type_genre:"Aufsatz in Zeitschrift"
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Arbeitszufriedenheit
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Aufsatz in Zeitschrift
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Almodarresi, Seyed Mahdi Alhosseini
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The service industries journal
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ECONIS (ZBW)
5
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1
Power-based typology of marketing systems : foundation for alternative marketing theory in the post-capitalist marketing era
Kelleci, Alpaslan
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 453-464
Persistent link: https://www.econbiz.de/10014584749
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2
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
3
Human resource management's
marketing
approach
and its contribution towards employee-satisfaction
Minder, Susanna
;
Balina, Signe
- In:
Expert journal of business and management
3
(
2015
)
2
,
pp. 194-204
Persistent link: https://www.econbiz.de/10011953634
Saved in:
4
Co-creating sociality: organizational identity and marketing in voluntary organizations
Echeverri, Per
- In:
The service industries journal
38
(
2018
)
5/6
,
pp. 282-302
Persistent link: https://www.econbiz.de/10011848093
Saved in:
5
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
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