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Search: subject_exact:"Impact of advertising"
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Advertising effects
28
Werbewirkung
28
Werbung
12
Advertising
11
Deutschland
11
Germany
11
Brand management
9
Markenführung
9
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8
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7
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5
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Advertising industry
2
Beziehungsmarketing
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Häusel, Hans-Georg
4
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2
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2
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Aydınlıoğlu, Ömer
1
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1
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1
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1
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1
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Meitz, Tino Georg Konrad
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Morath, Tobias
1
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1
Reinartz, Werner J.
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Samak, Michael
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1
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1
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
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Advances in Consumer Psychology
1
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1
Haufe Fachbuch
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Notes et études documentaires
1
Schriften zur Medienwirtschaft und zum Medienmanagement
1
Schriftenreihe des Verbraucherzentrale-Bundesverbandes zur Verbraucherpolitik
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ECONIS (ZBW)
28
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Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
2
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
3
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
5
Master of marketing measurement : Margaret Henderson Blair on marketing accountability
Blair, Margaret Henderson
-
2021
Persistent link: https://www.econbiz.de/10012321737
Saved in:
6
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
7
Exploring consumers' curiosity : essays on the influence of curiosity on consumer behavior
Daume, Jana
-
2020
Persistent link: https://www.econbiz.de/10012404638
Saved in:
8
Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012136970
Saved in:
9
Distinctive perspectives on achieving competitive advantage through management of intangible assets
Morath, Tobias
-
2019
Persistent link: https://www.econbiz.de/10012222067
Saved in:
10
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Häusel, Hans-Georg
(
ed.
)
-
2019
-
4. Auflage
Persistent link: https://www.econbiz.de/10012040757
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