Master of marketing measurement : Margaret Henderson Blair on marketing accountability
edited by Allan R. Kuse and David W. Stewart
| Year of publication: |
2021
|
|---|---|
| Authors: | Blair, Margaret Henderson |
| Other Persons: | Kuse, Allan R. (ed.) ; Stewart, David W. (ed.) |
| Publisher: |
2021: Newcastle upon Tyne, UK : Cambridge Scholars Publishing |
| Subject: | Margaret Henderson Blair | Marketing | Messung | Measurement | Marketingmanagement | Marketing management | Marktforschung | Market research | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 459 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 1-5275-6074-0 ; 978-1-5275-6074-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012321737