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~type_genre:"Bibliografie enthalten"
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Search: subject:"advertising medium"
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Werbeträger
2
1995-1996
1
Advertising
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Advertising planning
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Bibliografie enthalten
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Jhally, Sut
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Kline, Stephen
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Leiss, William
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Urban, Alexander
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ECONIS (ZBW)
2
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Einsatz künstlicher neuronaler Netze bei der operativen Werbemitteleinsatzplanung im Versandhandel im Vergleich zu ökonometrischen Verfahren
Urban, Alexander
-
1998
Persistent link: https://www.econbiz.de/10000991299
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2
Social communication in advertising : persons, products, & images of well-being
Leiss, William
;
Kline, Stephen
;
Jhally, Sut
-
1986
Persistent link: https://www.econbiz.de/10009701369
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