Social communication in advertising : persons, products, & images of well-being
William Leiss; Stephen Kline; Sut Jhally
| Year of publication: |
1986
|
|---|---|
| Authors: | Leiss, William ; Kline, Stephen ; Jhally, Sut |
| Publisher: |
Toronto [u.a.] : Methuen |
| Subject: | Werbung | Advertising | Gesellschaft | Society | Massenmedien | Werbeträger |
| Extent: | 327 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Literaturverz. S. 313 - 319 |
| ISBN: | 0-458-99170-8 ; 0-416-01201-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009701369