//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Storytelling"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Narrative Methode
209
Narrative method
209
Organisatorischer Wandel
20
Organizational change
20
Corporate culture
16
Unternehmenskultur
16
Brand management
15
Internal communication
15
Interne Kommunikation
15
Markenführung
15
USA
14
United States
14
Public relations
11
Social Web
11
Social web
11
Öffentlichkeitsarbeit
11
Kommunikation
10
Business start-up
9
Communication
9
Consumer behaviour
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Führungsstil
9
Konsumentenverhalten
9
Leadership style
9
Unternehmensgründung
9
Knowledge management
8
Learning organization
8
Lernende Organisation
8
Wissensmanagement
8
Complex systems
6
Entrepreneurship
6
Entrepreneurship approach
6
Großbritannien
6
Komplexe Systeme
6
Leadership
6
Personalführung
6
Personality psychology
6
Persönlichkeitspsychologie
6
United Kingdom
6
more ...
less ...
Online availability
All
Undetermined
54
Free
1
Type of publication
All
Article
206
Book / Working Paper
5
Type of publication (narrower categories)
All
Book section
Handbook
Textbook
Article in journal
985
Aufsatz in Zeitschrift
985
Aufsatz im Buch
206
Graue Literatur
77
Non-commercial literature
77
Arbeitspapier
66
Working Paper
66
research-article
52
Case study
47
Fallstudie
47
Aufsatzsammlung
35
Hochschulschrift
28
case-report
19
conceptual-paper
19
Ratgeber
18
Collection of articles of several authors
14
Sammelwerk
14
Guidebook
13
viewpoint
13
Thesis
12
review-article
9
Article
7
review
7
Bibliographie
6
Conference paper
5
Konferenzbeitrag
5
Lehrbuch
5
Konferenzschrift
4
Reprint
3
non-article
3
Forschungsbericht
2
Interview
2
Rezension
2
Amtliche Publikation
1
Biographie
1
Collection of articles written by one author
1
Comic
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
175
German
35
French
1
Author
All
Boje, David M.
8
Czarniawska, Barbara
3
Saylors, Rohny
3
Adlmaier-Herbst, Dieter Georg
2
Byrd, Marilyn Y.
2
Drake, David B.
2
Escalas, Jennifer Edson
2
Gabriel, Yiannis
2
Gordon, Andrew S.
2
Hansen, Anne Vorre
2
Herrmann, Andreas
2
Johansson, Anders W.
2
Sims, David P.
2
Tomczak, Torsten
2
Tyler, Jo A.
2
Wentzel, Daniel
2
Abass, Hussein A.
1
Adapa, Sujana
1
Aebersold, Roman
1
Al-Saidi, Abdul Ghafoor
1
Albers, Markus
1
Ali, Syed Moneeb
1
Allmen, Matthias von
1
Ambros, Susanne
1
Amir, M. T.
1
Angelis, Yannis
1
Atristain Suarez, Connie
1
Bachmann, Michel
1
Bailey, Stuart
1
Baraibar-Diez, Elisa
1
Barinaga, Borja
1
Baskin, Ken
1
Bate, Paul
1
Baumgarth, Carsten
1
Beer, Sonja
1
Belfanti, Carlo
1
Belhaj, Monika
1
Belk, Russell W.
1
Bettman, James R.
1
Biberman, Jerry
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Published in...
All
Untold stories in organizations
10
Counter-narratives and organization
6
The Emerald handbook of management and organization inquiry
4
The Routledge companion to organizational change
4
Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
3
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
3
Tourism sensemaking : strategies to give meaning to experience
3
Advertising theory
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
2
Cambridge handbook of strategy as practice
2
Cases on performance improvement innovation
2
Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
2
Handbook of qualitative research methods on human resource management : innovative techniques
2
Handbook of research on knowledge-intensive organizations
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Handbook of research on workforce diversity in a global society : technologies and concepts
2
Identity as a foundation for human resource development
2
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
2
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
2
Language and communication at work : discourse, narrativity, and organizing
2
Managing dynamic technology-oriented businesses : high tech organizations and workplaces
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
2
(De)mobilizing the entrepreneurship discourse : exploring entrepreneurial thinking and action
1
A contemporary historiography of economics
1
A research agenda for management and organization studies
1
A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
1
AI innovation in services marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Ageing, organisations and management : constructive discourses and critical perspectives
1
Alternative market research methods : market sensing
1
An introduction to industrial service design
1
Applying business intelligence and innovation to entrepreneurship
1
Approaches to managing organizational diversity and innovation
1
Brand Content : die Marke als Medienereignis
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Brand the Future : systematische Markenentwicklung im B2B
1
Brands : interdisciplinary perspectives
1
Business administration education : changes in management and leadership strategies
1
more ...
less ...
Source
All
ECONIS (ZBW)
211
Showing
1
-
10
of
211
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neuromarketing as a digital marketing strategy to unravel the evolution of marketing communication
Millagala, Kavindu
;
Gunasinghe, Nandana
- In:
Applying business intelligence and innovation to …
,
(pp. 81-105)
.
2024
Persistent link: https://www.econbiz.de/10014540544
Saved in:
2
Where AI meets captivating storytelling : a case study of Invest Lithuania
Belhaj, Monika
- In:
AI innovation in services marketing
,
(pp. 1-26)
.
2024
Persistent link: https://www.econbiz.de/10014557827
Saved in:
3
Potential applications of transmedia storytelling for fostering SDG awareness and action
Coles, Jamie Neil
- In:
Effective digital marketing for improving society …
,
(pp. 104-122)
.
2024
Persistent link: https://www.econbiz.de/10014463409
Saved in:
4
"Deconstruct the entrepreneur!" : no inclusion without diverse narratives of entrepreneurship
Eldem, Rea
- In:
Minds, Brains, and Doxa for Inclusive Entrepreneurship …
,
(pp. 59-69)
.
2024
Persistent link: https://www.econbiz.de/10014526594
Saved in:
5
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
Saved in:
6
Sales as storytelling
Wortmann, Craig
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 321-333)
.
2023
Persistent link: https://www.econbiz.de/10014283185
Saved in:
7
Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
Saved in:
8
Semantik des Weglassens : Reduktion als Strategie im Storytelling
Schmidt, Christopher M.
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 285-304)
.
2023
Persistent link: https://www.econbiz.de/10014435295
Saved in:
9
MSMEs and SDGs : narratives from India
Adapa, Sujana
;
Yarram, Subba Reddy
- In:
Small and Medium-sized Enterprises, and Business …
,
(pp. 1-15)
.
2023
Persistent link: https://www.econbiz.de/10014437972
Saved in:
10
Made in Italy : a history of storytelling
Belfanti, Carlo
- In:
National brands and global markets : an historical …
,
(pp. 102-117)
.
2023
Persistent link: https://www.econbiz.de/10014433549
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->