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Sales leadership icons and models : how comic book superheroes would make great sales leaders
Rapp, Adam, (2015)
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie, (2015)
Storytelling by the sales force and its effect on buyer-seller exchange
Gilliam, David A., (2015)
Can stories change a culture?
Wortmann, Craig, (2008)