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Kundendaten
75
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74
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19
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
The Routledge companion to digital consumption
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2
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1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
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1
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Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
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From Little's law to marketing science : essays in honor of John D.C. Little
1
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Improving business performance through innovation in the digital economy
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
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Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
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1
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61
Exploring the economics of personal data : a survey of methodologies for measuring monetary value
2013
This report takes an initial look at methodologies to measure and estimate the monetary value of personal data. Personal data is creating economic and social value at an increasing pace, but measuring and estimating the value being generated is difficult. This is because not only a huge amount...
Persistent link: https://www.econbiz.de/10009775525
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62
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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63
The rise of the customer database : from commercial surveillance to customer production
Pridmore, Jason
;
Zwick, Detlev
- In:
The Routledge companion to digital consumption
,
(pp. 102-112)
.
2013
Persistent link: https://www.econbiz.de/10009689951
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64
Self-disclosure
Weijo, Henri
- In:
The Routledge companion to digital consumption
,
(pp. 346-355)
.
2013
Persistent link: https://www.econbiz.de/10009690720
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65
Online privacy : concepts, issues and research avenues for digital consumption
Grant, Ian
;
Waite, Kathryn
- In:
The Routledge companion to digital consumption
,
(pp. 333-345)
.
2013
Persistent link: https://www.econbiz.de/10009690721
Saved in:
66
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10014546734
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67
Erfolgreiche Einführung von CRM
Helmke, Stefan
- In:
Effektives Customer Relationship Management : …
,
(pp. 265-275)
.
2013
Persistent link: https://www.econbiz.de/10014546738
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68
Datenschutzrechtliche Aspekte bei CRM-Systemen
Wirth, Stephan
- In:
Effektives Customer Relationship Management : …
,
(pp. 289-300)
.
2013
Persistent link: https://www.econbiz.de/10014546740
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69
CRM in der Praxis : die Auswahl des passenden CRM ist gar nicht so einfach
Schwemin, Sarah
- In:
Effektives Customer Relationship Management : …
,
(pp. 341-359)
.
2013
Persistent link: https://www.econbiz.de/10014546744
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70
Database marketing process supported by ontologies : an oil company distribution network case study
Pinto, Filipe Mota
-
2012
Persistent link: https://www.econbiz.de/10009574477
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