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Kundendaten
75
Customer data
74
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19
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17
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
The Routledge companion to digital consumption
3
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2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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2
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1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Consumer information systems and relationship management : design, implementation, and use
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
DICE discussion paper
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Developing successful global strategies for marketing luxury brands
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Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
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Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige Verschlankung auf nachhaltige und kundenorientierte Weise
1
Ethical issues in e-business : models and frameworks
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Explorations in critical studies of advertising
1
Faculty & research / Insead : working paper series
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on retailer-consumer relationship development
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Improving business performance through innovation in the digital economy
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
1
Markets and the arts of attachment
1
Markets, infrastructures, payment systems
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
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72
A framework for Customer Knowledge Management based on Social Semantic Web : a hotel sector approach
Chaves, Marcirio Silveira
;
Trojahn, Cássia
;
Pedron, …
- In:
Customer relationship management and the social and …
,
(pp. 141-157)
.
2012
Persistent link: https://www.econbiz.de/10009377128
Saved in:
73
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
74
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
Saved in:
75
A case for consumer virtual property
Hettche, Matt
- In:
Ethical issues in e-business : models and frameworks
,
(pp. 172-186)
.
2010
Persistent link: https://www.econbiz.de/10011478017
Saved in:
76
Discussion of a CRM system selection approach with experts : selected results from an empirical study
Friedrich, Ina
;
Sprenger, Jon
;
Breitner, Michael H.
-
2010
Persistent link: https://www.econbiz.de/10009130005
Saved in:
77
The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
Saved in:
78
Der Umgang mit Kundendaten im Marketing aus Sicht des Datenschutzes : eine Metaanalyse empirischer Studien
Wölfel, Julia
;
Denzler, Michaela
-
2008
Persistent link: https://www.econbiz.de/10003750367
Saved in:
79
Prozesse des Analytischen CRM : Fallbeispiele aus der Finanzdienstleistungsbranche, Architekturvorschlag und Methodenelemente
Reichold, Annette
-
2006
Persistent link: https://www.econbiz.de/10003313579
Saved in:
80
Methode zur Rahmenplanung der Einführung von CRM-Systemen in produktorientierten, diversifizierten Industrieunternehmen
Rowohl, Frederic
-
2003
Persistent link: https://www.econbiz.de/10001813036
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