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Développement durable, responsabilité sociale et stratégie d'entreprise : atelier organisé par L'AIMS - mai 2003 - Angers
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Marketing management : a cultural perspective
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When the diffusion of innovation is a cultural evolution
Bécheur, Amina
;
Atik, Deniz
- In:
Marketing management : a cultural perspective
,
(pp. 378-391)
.
2012
Persistent link: https://www.econbiz.de/10009508081
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Compréhension de la diffusion du commerce équitable au travers de l'analyse des stratégies des acteurs
Béji-Bécheur, Amina
;
Fosse-Gomez, Marie-Hélène
- In:
Développement durable, responsabilité sociale et …
,
(pp. 823-850)
.
2004
Persistent link: https://www.econbiz.de/10002176937
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