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Economies et sociétés ; 49,1
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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
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Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le marketing dans la culture de consommation
Badot, Olivier
;
Brée, Joël
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Filser, Marc
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2015
Persistent link: https://www.econbiz.de/10010502813
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Toward a strategic model of marketing channel evolution
Filser, Marc
;
McLaughlin, Edward
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2012
Persistent link: https://www.econbiz.de/10009628628
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