Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le marketing dans la culture de consommation
Year of publication: |
2015
|
---|---|
Authors: | Badot, Olivier ; Brée, Joël ; Filser, Marc |
Published in: |
Economies et sociétés ; 49,1. - Paris : Presses de l'ISMEA. - 2015, p. 7-32
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Philosophie | Philosophy |
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