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Defining customer segments : four steps for successful market segmentation
Grayson, Kent
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 131-150)
.
2023
Persistent link: https://www.econbiz.de/10014283163
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2
Identifying market segments and selecting targets
Tybout, Alice M.
;
Grayson, Kent
- In:
Kellogg on marketing
,
(pp. 26-55)
.
2010
Persistent link: https://www.econbiz.de/10008664293
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3
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Grayson, Kent
;
Shulman, David
-
2009
Persistent link: https://www.econbiz.de/10003784618
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