Identifying market segments and selecting targets
Year of publication: |
2010
|
---|---|
Authors: | Tybout, Alice M. ; Grayson, Kent |
Published in: |
Kellogg on marketing. - Hoboken, NJ : Wiley, ISBN 978-0-470-58014-1. - 2010, p. 26-55
|
Subject: | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
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