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Business Advancement through Technology Volume I : Markets and Marketing in Transition
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The influence of Facebook discussions on purchase intention and word of mouth
Krasila, Henriikka
;
Karjaluoto, Heikki
;
Munnukka, Juha
- In:
Business Advancement through Technology Volume I : …
,
(pp. 137-157)
.
2022
Persistent link: https://www.econbiz.de/10013474317
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