The influence of Facebook discussions on purchase intention and word of mouth
Year of publication: |
2022
|
---|---|
Authors: | Krasila, Henriikka ; Karjaluoto, Heikki ; Munnukka, Juha |
Published in: |
Business Advancement through Technology Volume I : Markets and Marketing in Transition. - Cham : Springer International Publishing, ISBN 978-3-031-07769-2. - 2022, p. 137-157
|
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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