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Green, Paul E.
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Fundamentals of marketing research ; Vol. 6
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Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
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2009
Persistent link: https://www.econbiz.de/10003794516
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Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
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2007
Persistent link: https://www.econbiz.de/10003541527
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