Segmenting markets with conjoint analysis
Paul E. Green and Abba M. Krieger
| Year of publication: |
2007
|
|---|---|
| Authors: | Green, Paul E. ; Krieger, Abba M. |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 270-289
|
| Subject: | Marktsegmentierung | Market segmentation | Conjoint-Analyse | Conjoint analysis | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541527