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Consumer perception and purchase intention towards refurbished smart phones : a circular consumption perspective
Kumar, Nishant
;
Mohan, Divya
- In:
Global challenges and strategic disruptors in Asian …
,
(pp. 270-284)
.
2021
Persistent link: https://www.econbiz.de/10012305450
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The effects of entrepreneurial marketing strategies on the long-term competitive sustenance of born global firms : examples from the Indian knowledge-intensive services industry
Kumar, Nishant
;
Yaklef, Ali
- In:
Entrepreneurship in international marketing
,
(pp. 45-72)
.
2015
Persistent link: https://www.econbiz.de/10010493039
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