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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Market orientation and market strategy profiling : an empirical test of environment-behaviour-action coalignment and its performance implications
Dobni, C. Brooke
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Luffman, George A.
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2009
Persistent link: https://www.econbiz.de/10003835840
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Diversification : the growing confusion
Reed, Richard K.
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Luffman, George A.
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2007
Persistent link: https://www.econbiz.de/10003572984
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