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Analyzing the cultural diversity of consumers in the global marketplace
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Role of structural equation modelling in theory testing and development
Manhas, Parikshat S.
;
Manrai, Ajay K.
;
Manrai, Lalita A.
; …
- In:
Quantitative modelling in marketing and management
,
(pp. 27-42)
.
2013
Persistent link: https://www.econbiz.de/10009680248
Saved in:
2
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
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