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Consumer behaviour
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Murray, Kyle B.
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Häubl, Gerald
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Contemporary research in e-marketing ; 1
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Handbook of marketing decision models
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The power of one : gaining business value from personalization technologies
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ECONIS (ZBW)
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Interactive consumer decision aids
Murray, Kyle B.
;
Häubl, Gerald
- In:
Handbook of marketing decision models
,
(pp. 55-77)
.
2008
Persistent link: https://www.econbiz.de/10003755260
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2
Experiencing quality : the impact of practice on customers' preferences for and perceptions of electronic interfaces
Murray, Kyle B.
-
2005
Persistent link: https://www.econbiz.de/10003297609
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3
Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Häubl, Gerald
;
Murray, Kyle B.
;
Trifts, Valerie
- In:
The power of one : gaining business value from …
,
(pp. 144-163)
.
2003
Persistent link: https://www.econbiz.de/10011588676
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